Markup Language From the Bottom Up

Anyone admit to using runoff (roff, nroff) raise your hand. In my first job out of college I had the opportunity to put together a Programmer’s Manual. This was a file generated by grabbing header comments out of the code and reformatting them into a runoff document. While it was a crude attempt at a roadmap, it was all we had, and was extremely innovative for the times. This “map” was then printed on a line printer of all things. Fast forward to today — many many years hence (won’t say how many). My career travelled through software and system architecture, project management, department management, to technical writing, and now publishing and technical communications. The tools have changed a little, and I have to catch up. Being at heart a firmware jockey I have to start learning from the beginning. This little tale is for those of you like me, who have to know each step along the way. So let’s start.

In the beginning Big Blue (IBM) developed a language, GML, that allowed expression of abstract syntaxes that could later be expressed as a concrete syntax in a specific instance or environment. This meant that I could store a paragraph or sentence or even a word and associate it with a label (tag). Later I defined the tag to display in a 12pt Times New-Roman font, indented 1/2 and inch, with 6 pts of spacing between units. I could also define that tag to display as Courier 48 no spacing in another document. The tags gave me the flexibility to change the way the item looked without changing the item itself, abstract vs concrete.

In October of 1986 ISO adopted SGML, Standard Generalized Markup Language. It went through two major updates, in 1996 and in 1998, to arrive in its current form. The 1996 update extended the naming rules and the 1998 update supported XML and provided better support for the World Wide Web.

Enter HTML. Way back in 1980 Tim Berners-Lee started down the HTML path. By 1989 Berners-Lee and Robert Cailliau each proposed an internet-based hypertext language, which led to collaboration on the W3 hypertext project. By 1991 HTML was public. Although Berners-Lee considered HTML to be an application of SGML, it really wasn’t; it developed its own identity. HTML is know best for web page creation.

XML appears on the scene in 1998, when SGML was updated to include XML. XML is true subset of SGML, and it is extensible as it allows users to define new elements. While XML can be used to create web pages, it combines many standards result in separating the information from the display of the information. The syntax is not platform dependent, making reusability and portability one of its key features.

XHTML, eXtensible Hypertext Markup Language appeared on stage in 2001. This reformulation of HTML conforms to XML good document practices (we’ll talk about what makes a good document at a different time).

Yes, there are many other formats and languages floating around. If you understand the major concepts of SGML, XML, HTML, and XHTML, you have a basis for understanding the tools being developed using these languages. The vocabulary eventually falls into place. And unless you have to start programming in any of these languages, all you really need next is to understand the major document components for each language (they are very similar) and to understand that by separating the content of the document from the look-and-feel of the document opens you to many publishing forms while reusing the original content.

Print On Demand and the Toyota Model

In my heady ivory tower days I was exposed to “Lean Manufacturing” processes and “Just in Time” production. Studying industrial history with an eye towards business gave me the background necessary to take pieces of the Toyota production model and map them onto a print on demand model for publishing. “Lean Manufacturing” and “Just in Time” production heavily depend on interchangeable parts, quick assembly, good distribution channels.

Taichii Ohno and Shigeo Shingo of the Toyota company started with the Ford assembly line production model, which was based on Eli Whitney’s model of the cotton gin and gun manufacturing. Toyota focused on producing cars in order to arrive “Just in Time” for the next phase of development. Toyota recognized the benefit of not having car stock standing idle while awaiting the miraculous order placement. Each car was ordered and paid for as needed. Toyota also recognized the value of its employees. By empowering the employee with team development and manufacturing centered in a nuclear cell, Toyota created a synergy that produced cars not only on time, but with the most excellent quality. By reducing the setup time required and keeping groups intact, Toyota created an environment that benefitted its employees and its bottom line.

French Creek Press Ltd made the decision to use print-on-demand technology in order to address several problems in the publishing industry. While our predecessors are quite successful publishing known authors, it is hard for a new author to publish without resorting to self-publishing. Self-publishing has its place, especially for the entrepreneur. However, most authors want to write, not market and distribute. French Creek Press offers authors the traditional pre-print services of major publishing houses while using the “Just in Time” philosophy for print and distribution. Low inventory and pre-paid orders create an environment where both the author and French Creek Press benefit, a win-win solution for everyone.

By compiling a team of the author, editor, layout artist, and book designer, French Creek Press creates the nuclear cell to turn out a quality production. We reduce the amount of time needed to produce the digital book using state of the art computer systems and Adobe Creative Suite software. “Just in Time” production and distribution is through Lightning Source.

A short disclaimer, I am a Toyota fan. I admit that I once owned a Volkswagen, but that was before I met the Toyota. And once, when I moved across the world and had to buy a car, I bought an old beatup Volvo because that’s what I could afford. As soon as I was able to sell the Volvo, I acquired another Toyota. Toyota is so strong in my family that most family members have at least one Toyota in the driveway.