Happy Birthday Adobe InDesign!
August 31, 2009 by Shoshana Kleiman
Filed under Tools
I remember the world before InDesign. I had PageMaker. FrameMaker was slowly making inroads in the book publishing industry. QuarkExpress commanded a major share of the market. When InDesign appeared on stage it introduced a highly extensible platform based on an object-oriented architecture. It made possible the creation of many custom solutions for publishing newspapers, [...]
Information Brokers
August 29, 2009 by Shoshana Kleiman
Filed under Social Media, social media marketing
Chris Brogan in his three hour talk at the Tools of Change 2009 Conference made several thought provoking statements. Aside from being a very funny guy Chris pointed out the obvious. It is so obvious that it escaped my attention. And if he had to remind everyone in the room of the same fact, it [...]
Using Social Media as a Marketing Strategy
August 17, 2009 by Shoshana Kleiman
Filed under Social Media, social media marketing
“Rising waters raise all ships” – using free Social Media outlets as a marketing strategy.
Women (Publishers) Can Be Heroes Too
August 5, 2009 by Shoshana Kleiman
Filed under women heros, women publishers
As a girl growing up I didn’t have many female role models to choose from. Either the woman was the Florence Nightingale type, or a teacher. My sister, whom I worshipped desperately, was interesting because she was at least in science, even if it was nutrition, and she a terrible cook. I knew no female [...]
DocBook, Publishing Tools of the Trade
August 2, 2009 by Shoshana Kleiman
Filed under DocBook, Uncategorized, XML
DocBook came into being in 1991 through the efforts of HaL Computer Systems and O’Reilly & Associates. They created a model, a schema, based on SGML and XML to define the structure of a document. Originally intended for technical books, DocBook has become one of the prevalent tools in the publishing industry. Why?
First, DocBook is [...]