Using Social Media as a Marketing Strategy

There are many publishers out there. And there are many using the print on demand model. At French Creek Press we made the decision to use a combination of print on demand and social media marketing to make the publishing exercise affordable. Whether a book is vetted and published under French Creek Press or is self-published using our services and tools, print on demand eases the pocket and using free Social Media outlets for marketing gets to the readership faster than traditional marketing.

Yes, traditional ad campaigns still have a place. After all, not everyone is on the web (are you kidding? – I actually know them!). Getting an author and a book name in front of a librarian is still very important. Getting that book onto the up-and-coming book review list is crucial. However, people do like to shmooze. And Social Media is nothing if not the expression of a grassroots movement – of any kind. Social Media personifies what make the Western spirit so strong – the gut-level knowledge that I as an individual make a difference. My one vote counts. In Social Media, that one vote spreads so fast through other one-voters that a movement is born in hours. What used to take months to develop is now almost instant. And in our instant culture, our social media culture, we zoom to the tipping point, and reach critical mass faster than traditional marketing could ever foresee.

In our sister division, Pixel/Point Press, we run a series of classes teaching people how to use social media outlets as marketing tools. These tools are free. The only expense is the time the individual invests in the tools. In the spirit of “rising waters raise all ships” we teach our students the hows and whys of Social Media Marketing. They benefit because they can create and implement their own marketing strategy, We benefit because these same students may want to outsource their Social Media Marketing campaign.

For more information about our classes click Pixel/Point Press classes.