Book Model Variant 1

Sometimes an author has a great idea for a book, but can’t get a nibble from a publisher. What’s he supposed to do? The first step involves risk. Either the author invests a great deal of time looking for an agent to sell the idea to a publisher, which cuts into any future royalties the book might generate, or the author buckles down and writes the book.

boiling-frogSpending time with an agent to sell the idea before the book is written may clarify whether or not the book should be written in the first place. After all, the market may already be saturated with books about how to cook frogs and other potential road kill. The time spent marketing the idea is well spent if the author discovers that and avoids one more of such books. Then again, the author might find a publisher that is interested enough and encouraging enough to start the author writing.

The alternative is also risky. If the author starts writing the book because he has a passion about foraging and using everything that he finds in the wild, he takes the risk that the book won’t sell even after it’s written. How many Euell Gibbons’ can the book industry support? (My personal opinion is that the world could use more like Mr. Euell. I can’t count how many times I’ve read his books. If you aspire to be like Mr. Gibbons and are having a difficult time finding a publisher, drop me a line.)

The variant on the basic book model is that the author takes the risk and writes the book before searching for an agent or a publisher. This is the path most new authors must take unless they are well published in venues such as newspapers or magazines. However, there are many instances when a person is recognized as a leader in their field. The publisher might approach such person to write a book, giving assistance at all stages of the book from planning to print.

After the author finishes the manuscript he starts looking for an agent. The agent takes the manuscript in hand and starts shmoozing it up. A good agent has many contacts throughout the publishing industry, each specializing in particular fields; a good agent knows to whom the book should be directed. Phone calls, meetings, lunch, calling in favors all go into the pot. The more the agent believes in the book, the harder the agent works to find a publisher.

For the sake of this model, the book gets accepted by a publisher and the cycle becomes identical to the basic book model. Revisions are made, the manuscript is proofed, typeset, proofed, and published. We’re still dealing with printed matter and one author. Next I’m going to look at ebook creation and collaboration.

Notice that I haven’t said anything about publicity in either model. That’s deliberate. Publicity and marketing of books opens up many possibilities today. This is going to be addressed in later posts.

Life Cycle of a Book: Understanding the Basic Book

Books on a Shelf
Books on a Shelf

So many book models exist today. From the traditional write-and-publish to the eBook, with everything in between, the variations are staggering. This post is about the basic book model. Once the book life cycle is described I can then talk about the variations on the model. By enumerating the book models I can have a better understanding of how to create a flexible, living model that works for French Creek Press.

The basic model starts with the author. Ms. Author has an idea for a book. She has never published a book, nor has she published articles on the book subject. After carefully outlining the book, doing the research, writing the synopsis, and writing the first three chapters, she finds an agent. The agent then submits the book to a likely publisher. For the sake of our example the publisher accepts the book and pays a small advance to the author.

At this time the author retires to her little cubbyhole, chains herself to her desk, and writes the book. Since she is chained to the desk 8 hours a day, she actually finishes it according to schedule. The day finally comes when she writes, either literally or figuratively, “And they lived happily to the end of their days. The End”. She lovingly wraps the manuscript, after all, this is her six month in creation heart and soul, and ships the manuscript to the publisher.

When it gets to the publisher it is sent off to readers. The manuscript is ripped apart and put back together according to the publishers needs. Requests for change are drawn up, and everything is sent back to the author. Please fix. Maximum revision time? Four months.

keyboard
keyboard

While the author is revising the book, the publisher sets the publishing process in motion. The publishing schedule is set; the book cover is commissioned; the book layout is designed. When the book returns to the publisher, all revisions accepted, the book goes out to proof, offset printing is scheduled, then to the printer for pre-publication copies (ARC-advanced reading copies), and then to the pre-publication reviewers. Then the first print for publication is run.

In this basic model the publisher is established. The books are sent to the distributor, possibly accompanied by the pre-release reviews. Bookstores order the book, and the book is shipped and placed on the shelf in a brick&mortar bookstore.The book remains on the shelf for some period of time. The books not sold become “remaindered”.

That’s the simple life cycle. Next in the life of a book, I look into publishing variations for printed books.

The pictures displayed here are from two different public domain libraries:
Keyboard by Petr Kratochvil
http://www.public-domain-image.com/site_map.html

Doom and Gloom or New Beginning?

Everyday I receive an article talking about the demise of this publisher or that book store chain. This morning The Independent out of the UK lamented the Borders UK non-agreement-that-would-save-the-day. The managers’ buyout does not seem to be happening, or they are too little too late – Borders UK is not taking online orders. It will be a few days before Borders UK is either “saved” or goes into receivership. Stories like this are all over the news: little stores folding due to Amazon/Target/Walmart price cuts, publishing houses closing or shedding imprints that don’t generate “big bucks”.

French Creek Press is a new, fledgling company. In a marketplace full of publishers that know the ropes, have been around for decades, have scoped out the marketplace, how could French Creek Press stand a chance? I’ll answer that with another question. How, in times when stores and publishers are closing, can Harlequin open an new digital only division, Carina Press, headed up by Angela James? The answer is, at least, twofold. An all digital press means publishing is only electronic. There is no need to pour money into thousands of books because no book is produced. All the preprint costs are minimal compared to the print and distribution cost. Yes, there is still distribution, but there is no heavy transport cost. This is the ultimate “on demand” product. The book is produced once in a particular format. Then it is sold multiple times, on demand, with no inventory charge

French Creek Press goes one step farther. Instead of investing tens of thousands of dollars in traditional marketing, the decision to use Social Media as the primary tool was made. Viral Marketing combined with on demand printing means French Creek Press can take a risk on new authors. The cost to French Creek Press is much less than the cost to publish a book through one of the old stalwarts. While we are not exclusively producing digital books (we do print books) we cut costs to the point where we can publish authors, sustain the cost of publishing through its lifecycle, market the books, and stay in business.

I was taken to task for following Harlequin’s move. Since the books are a bit, a little bit, risque, and my lifestyle is the antithesis of risque, what am I doing looking at Harlequin? I can’t afford not to. And neither can any other publisher. Harlequin is taking some very drastic steps to stay open and competitive. By adding Angela James to their team they have increased their survival rate multi-fold. Check out what Smart Bitches, Trashy Books has to say about Carina and you’ll see why this is a brilliant move.

I have roots in the computer industry where revolution takes place on a regular basis. Change with the newest, latest, greatest technology that just made all the equipment I bought six months ago obsolete, or die. By keeping to the principle of on demand production and viral social marketing French Creek Press has the opportunity to grab a piece of the action while producing high quality products. In the meantime, I’m keeping my eyes on the big guys that are adapting to the new reality. And I’m keeping my eye on the women publishers that make a difference in the industry.

An Author Platform Sells the Author

I heard an interesting statistic the other day from another publisher. They were trying to setup an online store with one of the leading online bookstores, but were being frustrated in their attempts because they could get no support from the online store. Every time they called or emailed they got the same response: “I’m sorry, we’re so busy we are only servicing our top 50 clients”. This publishing company was not among their top 50 clients so no service.

Agents, publicists and publishing companies do the same with their authors. The author gets time if s/he is a best seller. The author may also get time by being a squeaky wheel, but that is only effective until the recipient recognizes the author’s phone number and doesn’t answer. What can an author do to put him/herself forward? Create an online author’s platform.

The concept of an author platform has been around for many years. This is just another name for a resume, a beefed up resume, but still a resume. The author must not only write well (sometimes I think some popular writers must have become popular because they are good marketers – their writing stinks), the author has to speak well, photograph well, display well in video recordings, and generally be an all-around good package to sell. This is a difficult pill for a budding author to swallow. When an agent/publicist/publisher wants to buy, they are not just buying a book or an idea, they are buying the author and the way the author reaches people. Many new authors focus solely on writing their books, dreaming of the Pulitzer, thinking they can work on their platform after the book is published. Unfortunately, the business doesn’t work that way. An author can’t wait until the book sells to build a platform, because the platform is what helps sell the book.

Did you follow that? The platform sells the book. It sells the book to the agent who must decide to take the risk with the author and throw time and money into getting the book in front of the publisher. The platform sells the book to the publicist who must find the right venue to market the book. And the platform sells the book to the publisher, who sees not only book sales, but speaking tours, book signing engagements, book trailers on YouTube, and a myriad of public, television, and radio appearances. The platform tells the publisher that this author has value outside the book.

The platform, the online resume, is either a web page that hangs from the publisher’s website, or it is a website dedicated solely to the author. The platform must include a clear focus on the targeted market. An author that writes children’s stories is not going to target computer engineers. Once the market is defined the rest falls into place. Press releases, blog entries, articles, pictures of events, music, anything that is related to the author can go on the platform. After the initial construction of the author platform, weekly maintenance can keep the web site/page current, active, and changing, which results in more traffic to the author platform, better SEO, and more potential money making contacts.

Contact French Creek Press services at services@frenchcreekpress.com for information about our author pages.

Multitudes of eBook Readers

How many eBook readers are out there? Do you read eBooks with an eBook reader? I don’t. That doesn’t mean I don’t want to. I tried loading text files on to my iPod. That was shear misery. I don’t wish that on anyone – well, maybe my worst enemy I would. Reading a text file on an iPod is like a heroin addict sniffing glue. The high is painful at best, and terribly destructive to the eyes and the brain.

Oh eBook, let me list the kinds: Sony Portable Reader, Bookeen Cybook Opus, PocketBook 301, 302, 360, HanLIn eBook V5, Polymer Vision Radius, Hanvon WISE Readers (a whole family), Azbooka WISE Reader, Amazon Kindle, COOL-ER Classic, txtr reader GmbH, NUUTbook Neolux, iriver Story, Barnes and Noble Nook, iTex DR800SG, iLiad, Digital Reader 1000, Astak Mentor Electra, Plastic Logic Que, and many older devices.

And you expect me to make a buying decision on what? Color? Size? Who knows how long these devices are supposed to last? If I buy one now, I already know it will be obsolete by February (probably as soon as I test drive it, it will be obsolete). Some features standout. The Sony Portable reader comes in pretty colors. That’s important. A 5 inch reader fits in my bag easier than a 6 inch reader. But my old eyes can see the screen on a 6 inch reader better than on a 5 inch reader.

  • Weight -  The device can’t be heavy. It has to be light enough for me to lug around, and yet it also has to be sturdy.
  • Touch screen – I like using a stylus on the Nokia N97 phone. So I anticipate that I’ll like a touch screen on a reader.
  • Memory – this is probably the most important feature in my book. I want to store lots and lots of books. I’m always in the middle of reading 2 or 3, sometimes 4.
  • Interface – this is second most important. How am I going to get my eBooks onto the device? If I have to mess around with lots of drivers, forget it.
  • Supported formats – this is right up there with memory. No, I do not want to be limited to Kindle format. Can I get a reader that supports all formats? Don’t think so.
  • Font size – my old eyes need help. This can be a deciding factor if all other factors are equal.
  • Text to Speech – this is not important to me. But, however, wait a minute, as soon as I get one without text to speech I’m sure there will be a great need to have it.

Notice I said nothing about price? They all run in the same range, which is why I have not yet purchased one. Sigh, anyone want to give me an eBook reader to test? I’ll try my best to use it in adverse conditions. I’ll test boundary conditions. Until the time I scrape up the money (or someone takes pity on my poor whining self) I’ll have to be content with drool laden pictures of the latest eBook readers.

Inbetween, Then on to Bennington College

(by Joseph Kaufman)

And so in 1975, after two years at the University of Vermont, my close friend transferred to Vassar and I took a year off and flew to Israel. I lived on two kibbutzim, Ein Charod M’euchad and Gevulot, where I drove tractors in orange groves and stamped sun-warmed cotton in big steel-mesh containers in Jordan valley dusks.
I remember warm gin-and tonics at a dusty truck stop, remarkable peanuts-in-the-shell at the Afula bus station, the blue, car-mechanic-like uniforms of the kibbutz volunteers, the simple, starchy food, the freezing winter nights, the Israelis’ barking hospitality, and how one person mooned the entire ulpan class as he spoke to the unawares Hebrew teacher.

Post-kibbutz, I traveled to Greece and then Spain and flew home and spent the summer working as a cook at the now-defunct Grossinger’s. I recall the short Jewish maitre d’ with the grim visage of an executioner, the unflappable Chinese cooks who knew the laws of kashrut, the elegant black waiter, Tony G., who drove a Thunderbird and could carry forty mains stacked on a tray on his fingertips, the late-night, cigarette-and-scotch deluged, high-stakes Puerto Rican poker games, the college waiters and waitresses, the French sou-chefs, the seersucker suit that I wore in my off hours that made me look, in retrospect, like a popsicle salesman. And I can picture the scads of overweight guests—for what did one do in the Borscht Belt in those days except eat?—the bad comedians (the only thing sadder than a bad comedian is two of them), the over-cheerful entertainment aides, the kitschy entertainment director himself who was ‘world famous’ for his comedic rendition of ‘Simon Says.’ As well, there was an every-other-day diving show at the main pool where a girl and boy from the University of Michigan diving team did fancy aerial twists and somersaults. It was impressive to see such athleticism so close-up and I got a crush on the girl, naturally, and in order to meet her I asked the pair of them to teach me how to dive. Which ended up being the scariest thing I’d ever done up until that time.

In the fall of 1976, my brother-in-law of the time and sister drove me to Bennington College, a campus of white clapboard houses set in rural Vermont. The college had gone co-ed only seven years before and there were 450 women and approximately 150 men. There was a strong air of women’s lib washing through the performance halls and dining rooms and louche morals and intense, self-absorbed creativity. The girls were pretty, studiously unimpressed by men, affairs between student and faculty members were encouraged, the food, as they say in Pittsfield, was good enough for government work, and there was a decent pool table in the student café. It was disconcerting at first to share a bathroom with three women, but after so much traveling and working, the prospect of writing with Bernard Malamud in the college’s tranquil but charged atmosphere, not to mention the other fascinating courses and array of talented people, seemed perfect to me. I’d not been around such a community of people, where hard creative work was the air that one breathed. And it was this seriousness about one’s development as an artist which was so enticing, something which I’d never encountered before.

Early Literary Influences

(by Joseph Kaufman)

The Pittsfield, Massachusetts of the sixties that I grew up in was a blue-collar enclave of Catholics and Protestants. It was hardly a literary hotbed though Normal Mailer lived for a while in Stockbridge and William Shirer in Lenox. Historically, in the late nineteenth century, Hawthorne and Melville resided collegially in the Berkshires, though Melville, as he was composing Moby Dick about ten minutes from the house where I grew up, scared Mrs. Hawthorne with his wild appearance and energies. Henry James would visit Edith Wharton at her estate, which was called “The Mount”, and Emerson and Thoreau were also known to pass through.

And though Pittsfield in the Woodstock era was hardly anyone’s idea of Brook Farm, I was raised in a literary household—my mother remains well-read and my father had gone for a PhD in literature at the University of Michigan. My mother gave me my first book of Malamud stories, “The Magic Barrel”, when I was about fourteen. I remember reading them as I lay on a short divan in our living room, Verdi on the turntable, my father at the desk behind me paying bills. I read the stories again and again. And then, “The Assistant”. “The Fixer”. “The Natural”. “Idiot’s First”. I branched out into Bellow and Singer and Roth but always came back to Malamud. Bellow’s style was richer, his authorial voice far more urbane.

Singer was more fanciful and exotic; Roth more provocatively sexual; and though Malamud stories were, objectively, grim, they resonated with me as presenting a greater, more transcendent reality than these other writers, texts which were both more deeply felt and morally engaged. For despite these stories’ limited venues—a tenement room, a jail cell, a grocery—there was always present the hint and whiff of Biblical grandeur. And so from early on, I wanted to meet this morally stern and ascetic, monkish Vermont writer.

He taught at Bennington College, a girl’s school gone recently coed, a course in short story reading and writing in the spring. My chance presented itself when a close friend at the University of Vermont transferred to Vassar and the prospect of remaining alone in Burlington, Vermont seized me in chilled alarm. Thus I decided to transfer to Bennington College where I imagined bowing down at Mr. Malamud’s feet and begging him to rework my rock ‘n roll-infected mind into the sensibility of a serious artist’s. Bennington College accepted me for the spring semester, I ended up taking the year off and living in Israel, and began school the following fall. I was to meet the great man for the first time in March, 1976.

I’ll speak about all that next week as well as the existential issues that meeting and befriending such a serious writer raised and continues to raise in my own life.

How I Didn’t Go To Woodstock

(From Joseph Kaufman)
The roots of The Legend of Cosmo & the Archangel took place in August, 1969. I was 13 and a junior counselor at a day camp for boys called Camp Sumner, in Pittsfield, Massachusetts. Sumner was an old camp, my father as a boy had gone there before me, and it was located on Lake Pontoosuc, originally home of the Pontoosuc Indians. It was a Friday afternoon, the boys were all driven home on their yellow buses, and dust from all the tires still hung in the air. My senior counselor, an 18 year old fellow named David Weeks, asked me if I wanted to go to Woodstock.

I asked, “What’s Woodstock?”

He said, “A music festival.”

I asked, “Where is it?”

He said, “In upstate New York, about 3 hours from here.”

I asked, “Who’s playing?”

He said, “Santana, Jefferson Airplane, Jethro Tull, Jimi Hendrix, Janis Joplin, The Who, Crosby Stills Nash and Young.”

I said, “Sounds great.”

He asked, “So, you want to go?”

I asked, “When are you going?”

He said, “Right now.”

I asked, ‘Right now?”

He said, “Right now. Do you want to come?”

I said, “I have to ask my mother first.”

And he wagged his hand dismissively at me, “Ah, you little Momma’s boy, get out of here.”

And that’s how I didn’t go to Woodstock. And, still, I didn’t remember the incident until many, many years later when I was driving home from shul and heard on the radio the Crosby Stills Nash and Young song about going to Woodstock. And as I drove and sang along with the radio—how many times had I heard the song?—for the first time the music evoked in me a jealousy that I hadn’t been born five-or-so years earlier. For, five years of age difference in 1969 was a difference of a generation: eighteen- and nineteen-year-old kids had to deal with the Viet Nam war and the draft as well as all of the country’s wrenching politics and radical cultural shifts—the music, the dress, the sexual revolution, women’s lib. And it produced a maturity in those older baby boomers that us younger ones never quite got. And I was envious of their exposure, their opportunity, their maturity, this great chance at life. I feel like I’ve been playing catch-up ball ever since. And that was compelling to me and I wanted to write about that—about them.

Joseph Kaufman “Roots”

My sisters would wear their best dress coats and I would brush my hair and wear a tie when my mother’s parents, wealthy Jews from the City, neighbors of Marlene Dietrich on east 52nd street, sent a limousine to Pittsfield to gather us up. We were the country bumpkins of the family, exiled to the Berkshires after my mother married the son of a toy salesman who was, in this stern grandfather’s pronouncement, “swarthy, with a prominent nose.” These grandparents’ apartment smelled like baked potatoes, the Little Rascals were on black-and-white TV, and there was a forbidding height down to the street where, when no was looking, I spit. We were taken to museums, parks, Broadway shows, other places of betterment, expected to dress for dinner – no elbows allowed on tabletops – and often taken to the best restaurants of New York and expected to remember what the French or Spanish on the menus meant.

Such sophistication only reinforced my sense of us as a segment of family exiled from “True Life”, relegated to the hillocks, lakes, woods, insects, and other infestations of rural Massachusetts. It took many years to appreciate the emotional health that was bestowed by being raised in what felt like a blue collar isolation tank and the simple activities of rural life: shimmying up trees, trout fishing, good country hardball, sandlot tackle football, skiing, sledding down the hermit’s driveway, ice skating in the city square, country fairs, spaghetti dinners at The Busy Bee, steak sandwiches at The Rainbow. But, of course, there were the learned pleasures of country living, too: Tanglewood with the Boston Symphony and, one time, Duke Ellington, Melville’s Arrowhead, Hawthorne’s house in Lenox, the Berkshire Museum, the greater oddities of Alice’s Restaurant, Mundy’s bar, Officer Obie, Bonnie Raitt and Leo Kotke concerts at the Music Inn.

Like my father before me, I was born and raised in in this GE town of 40,000 where Jack Welch started out, located one hour west of Springfield and one hour east of Albany. I attended the same summer camp and high school as my father. My grandparents raised their children in Pittsfield and my great grandparents lived there as well. All of us so far – great-grandparents, grandparents, uncles, aunts, cousins – are buried in the Pittsfield Cemetery. We have been living in the Berkshires for over 100 years, a rare statement for any Jew to be able to make. Pittsfield remains an amalgam of Irish, Polish, Italian, WASP, and Jew. There remain the Elks, the Masons, the war veterans, and Pittsfield people are still very nice.

My father’s mother, who lived near us in Pittsfield, was a Yankee, a short woman of great stature who would not allow liquor into her house and refused to listen to a bad word about anyone, while my father, the son of this Jewish woman, is a retired, Calvinist-work-ethic businessman. I inherited this work ethic if not that ban on alcohol, both of which served me well during the many-year writing of “The Legend of Cosmo and the Archangel”. The hours, the revisions, the heartache of rejections, the attempt to develop a style that could speak about many things in a deeper way – it all came partly from the experience of Bennington College and the tutelage of Bernard Malamud, the Peace Corps in Africa, yeshiva in Israel, the years working for my father at Kay Bee Toys. But even more than my post-Pittsfield life, the development of style is, in large part, the temperament that was forged from the pine and elm and barbecues of long-ago childhood, the lifelong sense of trying to punch my way out of Paradise.

Meet Joseph Kaufman, New Author with French Creek Press

It feels great to offer a good fiction book that looks at who we are: post baby boom, post 60′s, post rebound, post lots of growth. It doesn’t surprise me that our readers, many of a like age, connect with “The Legend of Cosmo and the Archangel”. We all question who we are today, 40 years hence. Do we hold by the ideology that drove us when we were young and on fire? Can we identify that young piece of ourselves in our middle-aged lives? The surprise came from our young readers, the teens and twenties, the immortals, the invincibles. They are the ones on fire! They are grappling with passions that yank them across a spectrum of experiences and emotions. And yet, they identify with the terrible events and choices Cosmo and Nick face in “The Legend of Cosmo and the Archangel”.

A group of tight-knit friends grow up together through high school in a world twisted inside out by a terrible war, accessible, affordable  drugs, great opportunities for education and tremendous drive to change. While all ages have some need to throw off authority, our group comes of age in a time when all authority must be destroyed because it is authority. What happens to someone young and unworldly as he or she steps out into that maelstrom? Who do they become if they survive?

Cosmo leaves the group first as he heads off to Viet Nam, burning with American patriotism. He returns wounded and broken, his best buddy dead, himself a user. Then Woodstock explodes on the scene amidst the rain. For many it is the identifiable point-time of change. College, not-college, travel, poverty and fame follow the young adults. It seems as though everyone is diving off a cliff into the unknown. Cosmo makes his first mistake when he goes AWOL from his hospital bed in search of oblivion from memories of his stay in Viet Nam. Joey’s life turns secretive. Frankie dreams of being Dr. Schweitzer. Dave dreams of the starting lineup on a professional football team and Nick makes his first irreparable mistake that forces him into years of global travel.

From Viet Nam, and terrorism through out the 70s and 80s, through Ireland, France, Asia, and the Middle East, Cosmo and Nick run from themselves and from each other. It ends in Jerusalem, to where all roads lead.