Future of Publishing
January 11, 2010 by Shoshana Kleiman
Filed under Print On Demand, Social Media, Uncategorized, Understanding publishing, social media marketing
Mark Coker of Smashwords got me thinking about the future of publishing. Many people have written about the end of the year, end of the decade, predictions for the future, but Mark’s prediction kindled a flame of thought. I try to hold on to these moments because my work schedule has become so crazy I [...]
Doom and Gloom or New Beginning?
November 24, 2009 by Shoshana Kleiman
Filed under Print On Demand, SMM, Social Media, social media marketing, women publishers
Everyday I receive an article talking about the demise of this publisher or that book store chain. This morning The Independent out of the UK lamented the Borders UK non-agreement-that-would-save-the-day. The managers’ buyout does not seem to be happening, or they are too little too late – Borders UK is not taking online orders. It [...]
Information Brokers
August 29, 2009 by Shoshana Kleiman
Filed under Social Media, social media marketing
Chris Brogan in his three hour talk at the Tools of Change 2009 Conference made several thought provoking statements. Aside from being a very funny guy Chris pointed out the obvious. It is so obvious that it escaped my attention. And if he had to remind everyone in the room of the same fact, it [...]
Using Social Media as a Marketing Strategy
August 17, 2009 by Shoshana Kleiman
Filed under Social Media, social media marketing
“Rising waters raise all ships” – using free Social Media outlets as a marketing strategy.