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	<title>French Creek Press &#187; mLearning</title>
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		<title>Online Games as eLearning Strategy</title>
		<link>http://www.frenchcreekpress.com/2010/01/26/online-games-as-elearning-strategy/</link>
		<comments>http://www.frenchcreekpress.com/2010/01/26/online-games-as-elearning-strategy/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:10:25 +0000</pubDate>
		<dc:creator>Shoshana Kleiman</dc:creator>
				<category><![CDATA[From Shoshana]]></category>
		<category><![CDATA[online learning]]></category>
		<category><![CDATA[online training]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[eLearning]]></category>
		<category><![CDATA[media publishing]]></category>
		<category><![CDATA[mLearning]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[virtual training]]></category>

		<guid isPermaLink="false">http://www.frenchcreekpress.com/?p=605</guid>
		<description><![CDATA[Anyone who has an account on Facebook knows about the games: FarmVille, Farm Town, Cafe World, MafiaWars, FishVille, YoVille, and so on. The opinions about the games are quite polarized, ranging from &#8220;I hate those stupid announcements. Ban the games.&#8221; to &#8220;I love those stupid announcements cause I get free prizes&#8221;. Of course, all interaction [...]]]></description>
			<content:encoded><![CDATA[<p>Anyone who has an account on Facebook knows about the games: FarmVille, Farm Town, Cafe World, MafiaWars, FishVille, YoVille, and so on. The opinions about the games are quite polarized, ranging from &#8220;I hate those stupid announcements. Ban the games.&#8221; to &#8220;I love those stupid announcements cause I get free prizes&#8221;. Of course, all interaction is virtual, all prizes are virtual. The only thing not virtual is the money some people spend to feed their ever-growing habit. Zynga capitalizes on a very basic fact. People really like to give and receive gifts. And just as someone buys a ticket at the fair to throw balls at rigged bowling pins in order to win a stuffed toy that falls apart in a few months, people buy food, land, animals, equipment, and guns that are all virtual.</p>
<p><a href="../wp-content/uploads/2010/01/farmville.jpg"><img title="farmville" src="../wp-content/uploads/2010/01/farmville-150x150.jpg" alt="" width="108" height="108" /></a> <a href="../wp-content/uploads/2010/01/cafeworld.png"><img title="cafeworld" src="../wp-content/uploads/2010/01/cafeworld-150x150.png" alt="" width="107" height="107" /></a> <a href="../wp-content/uploads/2010/01/yoville.gif"><img title="yoville" src="../wp-content/uploads/2010/01/yoville-150x150.gif" alt="" width="111" height="106" /></a><a href="../wp-content/uploads/2010/01/cafeworld.png"><br />
</a></p>
<p>I started playing games with my sisters so I could have contact with them on an almost daily basis. When they sends me gifts and notes I know they are ok for that day. A funny thing happened. Through gaming I discovered cousins that I hadn&#8217;t seen or spoken with for over 20 years. I discovered cousins that I didn&#8217;t know I had. And I really like that. Social Media at its best. Then I found old friends on the same games. It recreates the gaming atmosphere of my teens when we would sit for hours playing whist and bridge.  &#8220;It&#8217;s ok not to have a lot to say. Let&#8217;s play.&#8221;</p>
<p>Many management courses that I&#8217;ve participated in use the game model to get the point across. Whether it is trust, conflict management, accountability, there is a game to play. Granted, these were usually done offsite, all employees of a particular group or division, similar ranking within the company. I don&#8217;t know if offsite training happens as regularly as it used to. I suspect not. It is too costly. Training now takes place online.</p>
<p>eLearning and its counterpart, mLearning (mobile), open up training avenues that are cost effective, easy to manage, and easy to coordinate. The individual takes a course online, tests online, and has his/her scores stored online. Management gets instant, unbiased feedback, and instant progression scores. Great. Except the community aspect of training is gone. Synergy is gone.</p>
<p>My question to research this year is how can we take the goodness of gaming (look at <a href="http://secondlife.com/?v=1.1">Second Life</a> as a prime candidate) and the goodness of offsite training, mash it all together and come out with effective eLearning and mLearning systems? Is there a way to create a learning environment that lives and learns as the employee &#8220;goes up in levels&#8221;? And is there a way to instill boundaries in those games so that gaming does not become the primary focus of the employee?</p>
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